Decision infrastructure for celebrity–product partnerships.
Help, without the runaround.
Find the answer, understand the score, or send a detailed support request.
Getting started
Build a product brief and run your first match.
Understanding scores
Read Strategic Fit, confidence and the Risk Gate.
Data & privacy
See what is observed, calculated, estimated or unavailable.
Campaign exports
Prepare outputs for creative and partnership teams.
Frequent questions
How is Strategic Fit calculated?
Strategic Fit combines product authenticity, audience relevance, message fit, cultural timing, engagement quality and commercial feasibility. The live workbench still uses the stored model weights (35 / 20 / 20 / 15 / 10 minus risk). Scores are model estimates, not official research.
What does Conditional Pass mean?
Risk Gate is separate from fit. Conditional Pass means you may continue only if listed conditions are verified. Unavailable facts are never treated as a pass.
Can I edit tags before matching?
Yes. Add tags from Trend Search, then open Tag Profile to pin, exclude, drag lanes, adjust weight, and Recalculate. Caution tags cannot enter Selected.
How do I compare candidates?
Run Match returns Top 3 from the ten-person demo library, or the live celebrity database in Live mode. Open a profile with the stable candidate ID. Select 2–3 people on the listing to compare. Shortlist is saved in this analysis session.
What data is live versus demo?
Hot-list title hits come from TrendRadar snapshots. Celebrity tags, fans, risk notes and works are hybrid/demo. Fees, exclusivity and verified endorsements are unavailable.
Can I export a campaign?
Campaign Studio can export only after fee, availability, rights, and category exclusivity are verified. Those facts are Unavailable in this database, so export stays blocked. AI concept visuals are labeled for visualization only.